Thursday, 22 December 2016

In Conversation With Joonie Tan - Chef Patisserie Artist

Here are few excerpts from the interview with our Judge Joonie Tan, one of the most versatile and dynamic cake artist of India.
Hi Joonie, it is our pleasure to invite you for judging the Home Baker’s Contest at Art Blend Cafe in collaboration with Momzspace. Who could have been more apt than such a prolific, dynamic and talented cake artist than yourself? It is always great to see your art, and your dedication towards your profession at such a young age. You are truly an inspiration to budding cake artists in the country.
So, our readers would love to know, what was your inspiration or motivation to choose this field?
I’ve always love baking since Im very young ( 4-5  years old ), deeply influenced by my aunt whos a great baker ! At the same time I love art and have been always in the creative field even during school time ! Combining both of my interest, Im very happy with what I am doing currently.

That was really an interesting start you had. So, how was your journey till date and your stay in Bengaluru?
Its pretty challenging to be a cake artist in India especially Im not local. During the first year of my journey here, its all about understanding and finding out the preference and taste and what the local like. The culture infleunce the order pattern as well. Its been 5 years and I must say Im pretty much “localized”.  Loved the warmth from people / clients and INTERESTING !

That’s good to know. Can you tell our readers about the common challenges in the industry, and how to overcome them?
There are lot of challenges in this industry and mostly has been overcome along the time with more exposure and knowledge about baking and confectionery.
The only challenges I feel that we still need to work on is the pricing of products that we created. A lot of time its either new bakers under-priced / client do not have the understanding on why  a product is priced that way ( mostly  comments about customised cake being expensive ).
Educating the clients and new bakers in the industry is still something that we need to continue to work on. Theres a saying, “ Good cakes arent cheap, cheap cakes arent good” is very true and a philosophy I always stand by and tell my students / clients.

That was useful information. So, you have been doing this for years now, and you are an expert at wedding cakes, you have baking courses at Lavonne and also India’s first cake decoration magazine. So, what according to you is the toughest or the most critical part in the end to end process of baking a cake and decorating it as the final product?
Creativity / Innovative design – that says it all !
That was really a good insight for new comers. What are your personal favourite(s) in terms of flavours or colours or which ingredients you love to work with? What is the Joonie Tan Signature style?
I love working with gold colours ! It just add so much drama and attention to the overall design !

What do you love doing the most, when you are not baking or taking classes?
Netflix ! :)

As you know that we are organizing this contest to motivate home bakers to showcase their talent, so what are the 3 things that you will look for, while judging a participant.
  • Creativity
  • Taste
  • Finishing

As you know the contest will have three categories, where the participants will be assessed –  Base Baking, Designer Cakes and Savouries and Snacks. So, what will be the basic 2/3 judging criteria in each of these categories?
Base Baking:
1. Taste
2. Texture
3. Creativity
Designer Cakes:
1. Finishing
3. Techniques
Savouries and Snacks:
1. Taste
2. Creativity
3. Finishing
As most of the participants are home bakers, do you recommend any online tutorials or goodreads before they start the contest.
A trial run will be very helpful before the big day !
Fill our contest form to participate>>

Finally, can you list down 2 or 3 tips for our readers as well as the participants for baking and decoration?
  • Always do research / read up
  • Practice , practice and more practice

Thanks a lot Joonie :) for taking time for our interview for readers and home bakers community. We look forward to having you on December 24th, 2016 at the Art Blend Cafe to judge the Home Baker’s Contest. It will be our pleasure to have one of the best cake artists of India among us :)
So are you all home bakers geared up, what are you waiting for ? Hurry Register now!

Monday, 19 December 2016

'White Caps' To help Your Dreams Take Flight

On 24th December 2016, Momzspace in association with Art Blend Cafe is hosting one of it's kind baking competition for Women Home Bakers of Bangalore. We are happy to announce 'White Caps' as our prize sponsors for 'Home Bakers' Contest'. 

Put on your Chef cap and baking gloves and bring the best bakes on 24th December 2016 as we have amazing gifts and prizes by White Caps for winners and participants.

  1. Winners in each category will get free weekend class gift vouchers.
  2. All participants of the Home Bakers Contest will get opportunity to attend Demo Master Class by White Caps.
  3. All Participants will get 1000 Rs discount vouchers for the White Caps class. 

About White Caps: Empowering Chef Artist & Entrpeneurs

Whitecaps International school of pastry is at par with evolving industry Standards and global influences and imparts this knowledge through our courses that are designed keeping in mind the fast changing trends in the world of Pâtisserie et Chocolat. 

White Caps firmly aims to empower an amateurs, self learnt, home bakers to achieve their dream of becoming an patisserie artist and a master chef. 

It strives to encourage self motivated, passion driven chef artist and aspiring entrepreneurs to get hands-on experience and take ownership of not only baking but also building business out of it.  Their programs are designed and curated with a same thought process and thus, if you are learning your cake art in White Caps you cannot shy away from entrepreneurial challenges faced during being in-charge of their very own 'Students' Cafe.' 

Each and every student is given an opportunity to face real world challenges faced by any entrepreneur in F&B industry, and empowering them further to be even more confident to run their business on their own. with this thought process at the core – in fact, we make it mandatory for students to be in charge of a cafĂ© at least for a week to understand and learn from real world challenges!