Saturday, 29 August 2020

Watch Video: Building Engaging Communities | #CoRiseSummit

People buy the emotion you sell, not the product!

Ever wondered why?

People connect with people who has something in common or passionate about. And thats what exactly 'Community' does irrespective to its format. 

Power of community is nothing new to marketing or #productselling

Thanks to digitization & social media alongwith easy internet access, the concept of community marketing has now evolved from the #wordofmouth to results driven strategy reflecting metrics of #audienceengagement & beyond.

Whether it's B2B or B2C, people relate to real emotions & not to the pre-structured #salespitch or #marketing woo

And here is where the concept of #communitybuilding helps you connect with your #targetaudience effortlessly leading to better understanding of #consumerbehaviour


It was an insightful session on "Building Engaging Communities" with awesome panelists.
I truly enjoyed the session as the topic is very close to my heart.
Trust me, one hour wasn't enough for us to encapsulate everything. 
There is still so much share, learn and collaborate together. Thanks to the most effective community for startups #echai for connecting us - like minded community passion builders driven by purpose and delivering marketing and business goals.

Susan Kabani
Mahua Mukherjee
Deborah Madelaine
Anubha Maneshwar
Sonal Singh

This talk gave a quick glimpse of how to create success with the most engaging, passion driven and result oriented community across all sectors and industries. 
Thanks Jatin for this amazing opportunity to moderate this panel having dynamic women with excellent community building skills. It was a great mix of lifestyle, career, professional as well as internal community builders. 

We spoke about WHY, WHAT and HOWs of the "Community Building". For all those who couldn't join us live here is the recorded session uploaded on YouTube channel of eChai.Network 

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